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About Us

Western Life is a subsidiary of Western Financial Group, making us part of the largest western-based insurance brokerage in western Canada.

Our History

Our history is everything you would want in an insurance company; deep, diverse and dedicated to meeting the needs of Canadians.

Western Life originally started out as Federated Insurance of Canada, the Canadian arm of Federated Mutual (whose own U.S. roots go as far back as the 1890’s). Back then, the focus of Federated Insurance was mainly on providing fire insurance to hardware and farm implement dealers. However, that quickly changed.

The company expanded its business and the company continued to grow and develop at a fantastic rate, entering the life insurance business in January of 1961 with the formation of Federated Life Insurance Company of Canada.  Later Federated Life introduced group insurance plans.

But perhaps the biggest change came in 1990, as both Federated Insurance Company of Canada and Federated Life Insurance Company of Canada become fully Canadian owned and operated subsidiaries of Fairfax Financial Holdings Ltd.

In April 2003, Fairfax Financial formed Northbridge Financial Corporation to serve as the holding company for their Canadian insurance subsidiaries that included Federated.

In May 2004, Federated Holdings of Canada Ltd. announced an agreement to sell Federated Life Insurance Company of Canada to Western Financial Group Inc. Federated Life’s operations base remains situated in Winnipeg and maintains a close-working relationship with Federated Insurance.

Federated Life is a Canadian company with over 40 years of experience in the national insurance marketplace. And over the years, we put that experience to work for brokers and clients throughout the country, building a reputation for our customer service and efficient processes.

Now, operating as Western Life, we’re adding to that experience through our affiliation with Western Financial Group. We’re preparing to bring insurance to communities across the country in a whole new way: your way.

Our Association with Western Financial Group

Western Life is part of the Western Financial Group family... and we couldn't be happier!

Western Financial Group is the largest western-based brokerage network in western Canada. With offices operating in over 85 communities throughout British Columbia, Alberta, Saskatchewan and Manitoba, Western Financial Group serves well over 500,000 customers. Add to that the fact that Western Financial Group has almost a century of experience in the western Canadian insurance marketplace and you can understand why we're proud to be part of a company with such a recognized and respected reputation.

Our affiliation actually began in May of 2004, when Federated Holdings of Canada Ltd. announced an agreement to sell Federated Life Insurance Company of Canada to Western Financial Group. The change in ownership resulted in a change of name, which is why we're now Western Life.

In many ways, we're still the same company. Our base of operations remains in Central Canada and we still have the same trusted people working for us. We continue to provide the same level of quality customer service as before and maintain a close working relationship with Federated Insurance.

The change in ownership, however, means that we're now an even stronger company than before. By combining our own considerable experience, services and products with Western Financial Group's, we're poised to forever change the way Canada thinks of – and purchases – insurance.